Innovations in Pharmaceutical Marketing (IPM)

Venue: The Inn at Penn

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Sep 10, 2008 End Date/Time: Sep 12, 2008
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Every pharmaceutical marketer needs to understand how their customers- including patients, physicians, caregivers, healthcare organizations, employers- make decisions everyday. Frequency and reach are no longer the only goals. With the consumer pharmaceutical industry becoming more and more diluted, consumers are getting confused and even distrustful. Because of the changing landscape with smarter consumers, new technologies and media, and easier access to information, the pharmaceutical marketer needs to be smarter about the way their brand and product is represented. What better way to start than to learn best practices and be able to walk away with actionable insights from your peers at The Pharmaceutical Marketing Event? PME is a dedicated event for YOUR industry by YOUR peers, with last year’s speaking faculty 95% from pharmaceutical manufacturing. Benefit from a collection of pharma’s most creative minds. Learn how they’ve changed their sales and marketing techniques to achieve success.