There is no doubt that corporate reputation is the key driver that influences stakeholders’ perceptions, builds credibility and boosts your company’s profit margins. Having a stellar reputation is especially crucial in the wake of new media where companies no longer have direct control over their messages. Hence, there is an URGENT need to proactively manage and safeguard this intangible asset in order to distinguish yourself in this highly volatile market.

This practical and interactive one-day workshop will provide a complete overview of the strategies, tools and resources that PR professionals need to create, sustain and protect their company’s corporate reputation. Packed with highly-relevant case studies from various B2B and B2C industry sectors in the Asian region, this workshop is a must for both multinational and local companies that want to take control of their corporate reputation – before anyone else does.