Take the case of these two companies. One saw the build up of interest in digital music and plunged headlong, creating a funky digital music player. The other, long regarded the innovator and forerunner in the music industry, also saw the groundwell but did not think it warranted a response, until it was too late.

Apple’s rise in digital music and Sony’s own admission that it was slow to react is now a classic case study, which we can learn from:

• Were there signs that Sony could have identified before it was too late?
• How could Sony have known whether digital music was a risk worth taking?

Such is the nature of business crisis – it can swell undetected, building a momentum that can change the entire industry. Organisations geared for it ride the wave, others get washed up to shore.

Detect it. Profit from it.

Competitive Risk Management is the art and science of identifying early warnings well before they are public knowledge and building triggers and action points around them to turn them into business opportunities – but also having the plans in place to alter your strategy if things change. It is not about predicting the
future – just being better prepared for it.


In our 2-day content rich workshop:

* Understand the principles of competitive
risk identification

* Apply tools, templates and processes

* Create a value map

* Learn practical tips

* Take part in effective exercises

Course Facilitator: Steve Hather, Senior Risk Consultant Intelligence Risks Pty Ltd, AUSTRALIA Facilitated by Steve Hather, who developed and implemented the acclaimed global strategic risk, incident management and crisis resolution program for The Coca-Cola Company during the critical PepsiCo and Coca-Cola war; this workshop will ensure you are equipped with the capabilities and practical tools and templates to help your company stay ahead of the competition.