Achieving Medicare Advantage Growth Just Got Harder CMS Proposes New Marketing and Sales Rules for

Venue: your office

Location: audio conference, United States

Event Date/Time: Jun 25, 2008 End Date/Time: Jun 25, 2008
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Description

Achieving Medicare Advantage Growth Just Got Harder
CMS Proposes New Marketing and Sales Rules for MA and PDP - Are You Ready?

A Webinar and Audio Conference Event with Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group, Lindsay Resnick, Chief Marketing Officer, Finelight, and Sherman Rogers, CEO, Bloom Marketing Group

Wednesday, June 25th, 2008 from 1-2:30PM (Eastern)

http://www.healthwebsummit.com/cms062508.htm

Please join us on! The Centers for Medicare & Medicaid Services (CMS) recently proposed a series of new marketing and sales standards for Medicare Advantage and Prescription Drug plans. It's likely these new rules will be ready for implementation for the upcoming open enrollment period. This means significant new compliance challenges and pressure to rethink approaches to sales and marketing.

Overview
Are you ready for:
• Prohibition on "cold-calling"
• Restrictions on broker-agent commissions to make them level across first and subsequent years
• End of cross-selling non-health care-related products to MA or Part D prospects
• Ban on sales activities at health fairs, community meetings or patient waiting areas
• No sales presentations that involve an offer of free meals
• New fines for MA plans of up to $25,000 for each enrollee adversely affected
These are just a few of the proposed rules that will affect marketing plans, distribution outlets, call center telesales and overall plan compliance. Your analysis and interpretation of the impact on your MA plans and PDPs can't wait. October's just around the corner!

This Webinar will discuss interpretations and implications of these new rules. This practical, issue-driven forum will help participants as they consider their compliance readiness, marketing strategy and call center distribution channels.


Who Should Attend
Health plan executives responsible for:
• Marketing
• Sales
• Legal
• Compliance
• Call center management
Faculty

Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group, Chicago, IL Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group. Neal Gerber Eisenberg's Health Law Practice Group counsels health insurers, HMOs and other health plans on range of legal issues particularly the application of Federal regulations.
Tom counsels health insurers, HMOs, and other health plans on issues such as wellness programs, Medicare Advantage and Part D, health information, and consumer-directed health plan vehicles, including flexible spending, health reimbursement, and health savings accounts. He has significant experience dealing with the application of Federal regulations, including Medicare Parts C and D and the HIPAA Privacy, Security, and Transactions Rules, to complex circumstances. Tom has worked extensively with state and federal agencies, including Health and Human Services (HHS) and State Departments of Insurance. He has experience working with health plans on a variety of issues, including HIPAA Title I (wellness programs, anti-discrimination, portability, creditable coverage, etc.), fiduciary duty, provider contracting, market conduct exams, and Gramm-Leach-Bliley compliance.
________________________________________


Lindsay Resnick, Chief Marketing Officer, Finelight, Chicago, IL Lindsay Resnick, Chief Marketing Officer, Finelight
Finelight is a national brand direct marketing and advertising agency recognized for a focus on health care and insurance by helping clients connect with customers and move them to action.
Lindsay Resnick has twenty-five years of professional experience in the health care and insurance industries. As Chief Marketing Officer of Finelight, Lindsay leads business development and strategic advisory services. Finelight is a national marketing communications firm and award-winning advertising agency specializing health care, insurance and financial services. A 200-person staff brings clients expertise in marketing plans, branding, direct response, media, interactive and call center telesales.
________________________________________



Sherman Rogers, CEO, Bloom Marketing Group Sherman Rogers, CEO, Bloom Marketing Group
Bloom Marketing Group is a 500-seat U.S.-based call center serving health plans across the country by providing inbound and outbound telemarketing and licensed agent telesales.
With a clear vision, Sherman transformed Finelight from a small photography studio into a national, full-service brand direct agency that specializes in serving the health care, luxury and education sectors. Building upon Finelight's success, Sherman developed Bloom Marketing Group, a 500-seat U.S.-based telesales center with 150 licensed agents and brokers. Bloom is a recognized industry leader for telephonic sales as well as inbound and outbound telemarketing services. Of his many professional successes, Sherman is most proud of the talented people he's attracted.

Registration
Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event. Corporate Site Licensing Available.
4 Easy Ways to Register:

1. Online: http://www.healthwebsummit.com/cms062508.htm
2. Call: 209.577.4888.
3. Fax: Click here or go to: https://www.managedcarestore.com/hwsorder.pdf and fax your registration to the HealthWebSummt office at: 209.577.3557
4. Mail: Click here or go to: https://www.managedcarestore.com/hwsorder.pdf and mail the Registration Form to the HealthWebSummit Office at:
HealthWebSummit Office
1101 Standiford Avenue, Suite C-3
Modesto, CA 95350

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Additional Information

http://www.healthwebsummit.com/cms062508.htm