2008 Focalyst Executive Forum (FEF08)

Venue: Pier Sixty

Location: New York, New York, United States

Event Date/Time: Oct 02, 2008 End Date/Time: Oct 03, 2008
Registration Date: Oct 02, 2008
Early Registration Date: Aug 11, 2008
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The 2008 Forum drills down on the issues that matter most to your business. Drive change and deliver value to your organization.

* The emerging trends in marketing to Boomers – language, imagery, tone, communication style and media
* The impact of the changing economy on Boomer spending and retirement decisions
* How to reframe your company’s value proposition to appeal to Boomers in challenging economic times
* The impact of healthcare costs on Boomers’ plans for retirement
* How Boomers are engaging with new media, adopting new technologies and leveraging gaming and social networking
* Top of mind issues for Boomer's when it comes to health and wellness
* The different mindsets and lifestyles at different stages of Boomers' lives
* How Boomers are transitioning into retirement? What level of work do they want to maintain and why
* The Boomers definition of social responsibility and sustainability? What does "green" really mean to Boomers?
* How generational barriers are breaking down
* The latest housing trends and how Boomers envision their community of the future
* How marketers are connecting with Boomer sub-segments: grandparents, caregivers, 50+ women
* How Boomers' food and beverage consumption patterns are changing


* Measure the value of your programs
* Confirm your strategy is on the right track to face the future
* Stimulate thought and opportunity by meeting others facing the same challenges as you
* Ensure you are in line with your competitors
* Enable out of the box thinking by being immersed with differing perspectives from many industries
* Leverage best practices