Channel Management - Kuala Lumpur

Venue: The Ritz-Carlton - Kuala Lumpur

Location: Kuala Lumpur, Wilayah Persekutuan, Malaysia

Event Date/Time: Aug 04, 2008 End Date/Time: Aug 05, 2008
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In this fast paced technologically driven environment, not only are products and services getting more sophisticated, but also customer requirements. Customer buying patterns has changed tremendously over the years. To ensure a competitive edge by reaching the customers better and faster, companies are in a definite need to establish effective sales and marketing
channels. Current channels need to be reviewed and new channels have to be developed. Companies need to enhance their channel management strategies to sustain their business profitability. This workshop will equip you with the right tools and strategies in developing an effective channel management strategy for your organisation. Focused on developing Channel Management Strategy and Channel Partner Management, this workshop will give your business a new kick-start.

WHAT this workshop OFFERS:

* Practical strategies, tools and applications

* Best approaches to manage channel conflicts and competitions

* Framework to develop a Channel Management Strategy

* Global case studies and success stories

* International course facilitator

Course Facilitator:

Glen Pearsall,
Director: Channel Marketing Decisions, AUSTRALIA
Glen has over 17 years of extensive experience in Channel Management. Some of his notable clients include Sony, BMW, Ericsson, Mobil, Daimler Chrysler, Business Objects, Jaguar, Goodyear and etc.


168, Jalan Imbi
Kuala Lumpur

Additional Information

Detail: DATE: 23 & 24 July 2008 VENUE: The Ritz-Carlton, Kuala Lumpur INVESTMENT: USD: 1,497.00