Event Date/Time: Jun 20, 2008
The Internet is the main commnications medium in this borderless virtual world, and one that no organization operating beyond its domestic borders can afford to ignore. Web globalization has revealed that successful international branding and user experience rely on the delicate balance between centralized management and local empowerment. Companies must initiate and foster cooperation between their technical and non-technical communities. On the other hand, these organizational aspects must be combined with well defined processes within the appropriate technical framework.
As companies expand further and faster into global markets, companies must adapt their web presence to target key populations in their native languages. The shift to a truly global audience compels companies to adopt a web strategy that conveys information in the cultural, liguistic, and business context of the target audience.