With the rapid development, enterprises come across more critical factors handling the mass media. As the commitment for the social citizenship, the key issues have been raised to maintain the corporate reputation and ensure a positive media exposure. These bring integrated standards and innovative roles for corporate in-house experts to have a stronger mastery various methods to control the media.

Today the internet is rapidly transforming business communications. Blogs, podcasts, BBS, IM and other interactive websites have created a new landscape of fresh challenges and opportunities for corporate communications professionals. Businesses have to take social media’s impact into consideration for a more comprehensive communications strategy.

It is with these trends in mind that Avail Corporation believes Integrated 2.0 Communication will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how businesses can embrace new technologies and techniques to face the challenges and grab the opportunities.