Membership Diagnostics: Analyzing Shifts and Creating High-Impact Future Strategies

Venue: audio conference

Location: your office, United States

Event Date/Time: Jul 24, 2008 End Date/Time: Jul 24, 2008
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Membership Diagnostics: Analyzing Shifts and Creating High-Impact Future Strategies
A Webinar & Audio Conference with Kismet Toksu, Sr. Consultant, Reden & Anders
Thursday, July 24th, 2008, 1:00 p.m. to 2:15 p.m. Eastern (10:00 - 11:15 a.m. Pacific)
In the past eight years health plans have experienced dramatic enrollment shifts seen across product types and market segments. It is imperative to step back and analyze the implication of these shifts so sound strategies may be created to retain and grow membership that move in tandem with the market. This session is designed to help participants understand how to diagnose membership then to identify and seize enrollment strategies membership that align with, both, the market and your corporate objectives.
Attendees of this session will be able to:
• Understand Key Factors Used to Diagnose Membership
• Recognize Similarities/Differences between Key Factors (i.e. National and Local Factors, Market Segments Served and Type of Clients) that Contribution to Membership Shifts
• Learn How to Align Enrollment Goals with the Market
• Identify Key Issues that Must be Considered to Grow Membership Amid Shifts and the Challenging Economic Environment
• Identify Action Steps for Your Organization
Who Should Attend
• Health Plans;
• PBMs;
• Wellness/Care Management/DM Companies;
• Brokers/Agents/ Ancillary Care Companies (i.e. Dental, Vision, Behavioral Health);
• Policy Makers
• CEOs, CSOs, CMOs, COOs
• VPs and Directors of Strategy, Marketing, Product, Sales, Operations, Analytics/Reporting, Finance
Kismet Toksu
Senior Consultant
Reden & Anders, New York Kismet Toksu joined Reden & Anders as Sr. Consultant and CDHP strategy lead in July 2004. Since the introduction of consumer directed health care in 2000, Kismet has been a pioneer in successfully creating, implementing, selling and communicating consumer choice products and programs with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support effective and appropriate healthcare consumerism. Kismet is considered a CDHP, consumerism and HSA subject matter expert with experience across all market segments.
Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care.
While at Lumenos, Kismet led the company’s business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product. She was an active member of the management team credited with developing and launching the Lumenos plan.
Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event. Corporate Site Licensing Available.
4 Easy Ways to Register:

1. Online:
2. Call: 209.577.4888.
3. Fax: Click here or go to: and fax your registration to the HealthWebSummt office at: 209.577.3557
4. Mail: Click here or go to: and mail the Registration Form to the HealthWebSummit Office at:
HealthWebSummit Office
1101 Standiford Avenue, Suite C-3
Modesto, CA 95350


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