M M INSTITUTE OF MANAGEMENT
M M UNIVERSITY
MULLANA-AMBALA 133203 (INDIA)

(Established under Section 3 of UGC Act 1956 vide notification No.F9-65/2006-U3(A)dated 12-6-2007)
Ph:0091-1731-304100 Website: www.mmetmullana.com
Ph:0091-1731-304111

Dear Sir/Madam,
Greetings from MMIM
Our premier management institute in Haryana ,which is a constituent unit of M M University,Mullana (Ambala) Haryana is organising 2day National Conference on Customer Loyalty on 26-27September ,2008. Management Gurus and Dignitaries from across the country are participating in this event.. It would provide a platform for academicians, corporate executives, researchers to share their ideas and views on Customer Loyalty and related issues.The 2 day conference on Customer Loyalty will see various corporate delegates from premium companies and representatives from intitutes all over India. The MMIM Conference on theme Managing Customer Loyalty invites submission of papers both conceptual and empirical consistent with. A few topics are listed below to act as guide line.
• Understanding Loyalty
• Customer Satisfaction
• Developing and Maintaining Loyalty
• Data Mining
• Relationship marketing : winning & Keeping Customers
• Hospitality Management
• Customer relationship management
• Creating Customer Value
• E- Business
• Retail Management
Authors are invited to submit detailed abstracts(up to 2 pages, single spaced, A4 sans-serif font, 12 point size 1 inch margins on all sides, APA style in all other aspects) in either openoffice.org(.odt/sxw),microsoftword(.doc), portable document format (.pdf) or generic rich text format(.rtf). The abstract may be sent as an email attachment to loyalty_conference2008@yahoo.com To give the delegates a national exposure and edge in the field of national as well as global happenings, we are inviting faculty and students from various management institutes to participate in the conference. It would be pleasure if you encourage your faculty and students to participate in the event. An early conformation in this regard will be highly appreciated.
Important Dates:
Last date for Submission of Abstracts :August 15,2008
Last date for Submission of Full Paper : August 31, 2008
Regards
Prof. Bhavet Garg
( Conference Secretary)