In today's highly competitive world companies must consider their employees as their first market in order to gain competitive advantage. Organisations seeking to develop their employer brand are now aiming to enhance their profile both externally and internally.

Learn and Experience how to encourage your employees to ‘live the brand’ and remove obstacles that hinder delivery of the brand promise. Find out how to re-brand in a local or global market and how to keep your current customers loyal to your Brand.

Speaker companies: American Express, TNT Express, Randstad Holding, Vodafone, Unilever, Logica CMG, PPG Industries, Levi Strauss, AkzoNobel and Ericsson.