Measuring Marketing Effectiveness (Hong Kong Venue) (PM7)

Venue: The Park Lane

Location: Causeway Bay, Hong Kong

Event Date/Time: Aug 28, 2008 End Date/Time: Aug 29, 2008
Early Registration Date: Jul 23, 2008
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This 2-day interactive workshop aims to equip you with the knowledge to build a results-oriented marketing budget which will provide the best return at the least risk. Find out how to pinpoint potential weaknesses in your campaigns and ways to solve them. Through various exercises and case studies, discover the different marketing measurement tools and how they can be applied to your business. Most importantly, learn how to track and evaluate the impact of your marketing programmes!