This highly interactive two-day workshop will help PR professionals engineer their PR structure to incorporate measurement at every level of their practice, from pre-campaign to post campaign evaluation. PR measurement guru Mazen Nahawi will guide you through the essence of measurement in both online and offline arena and reveal a NEW perspective on measurement in areas such as journalistic integrity, reputation and relationship with stakeholders. Packed with highly relevant industry case studies, this workshop will leave you with practical tips on how you can turn PR into a value added practice in your company.