Although Asia has many companies that can be considered world class in terms of management, productivity, efficiency and quality, many companies have yet to make the jump from being world class companies to being world class brands.

If you want to compete internationally, do not miss this 1-day B2B Branding workshop which will show you the “how-tos” in building a strong B2B brand that will result in positive perception. You will be able to take away strategic tools which will help you to use positive perception advantage to drive buying behaviour. Hear real-life case studies and innovative ideas that will help you to differentiate against competitors, expand market share and achieve higher ROI and ROC (Return on Customer).