Event Date/Time: Oct 22, 2008
End Date/Time: Oct 23, 2008
In the last year we have seen a tipping point of public interest and concern over global climate change, fuelled by massive media interest. Companies which are not addressing it risk both legislative as well as brand and sales impacts. Green marketing represents opportunities for businesses to grow their sales, enhance their image and build brand equity. But doing green marketing right is not so easy. Pinpointing your green consumer, working your way through the thicket of eco-labeling groups, and avoiding the criticism of greenwashing are just a few of the challenges. This conference will help companies, big and small, capitalize on new opportunities to build sales and brand equity. Hear inspiring case studies, lessons learned and emerging best practices on the road to building more sustainable products and brands.