BMA conference on Failed and forgotten brands in India

Venue: Bangalore

Location: Bangalore, Karnataka, India

Event Date/Time: Jul 29, 2010 End Date/Time: Jul 29, 2010
Paper Submission Date: Apr 30, 2010
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This conference attempts to throw light on failed brands in India and the multitude of reasons behind it.The perspectives that we may get from different authors would help us build our knowledge on mistakes committed by those brands.