This training is for those who want to understand the total scope of Search Engine Optimization for developing a web site marketing strategy and to understand the skills needed for succeeding in Search Marketing for Organic Search Engines. This hands-on training experience will include learning exercises for each participant to apply what's being taught. The teaching will include concrete examples from real world web sites, and provide lots of opportunity for questions and interaction with the instructors.

It is recommended that students bring a wireless-enabled laptop to use for individual exercises and online research. Wi-Fi access is provided.

Participants considering whether to initiate or improve the productivity of their web site through SEO will learn how to develop an effective strategy for a successful web site by employing the essential elements to maximize SEO. In addition, participants considering a career change can discover and experiment with the skills necessary to becoming a SEO professional.