Anyone who promotes Web sites as part of their work should attend this workshop! Web marketers should understand all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions.

For new and experienced marketers
Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness.

For new and experienced web designers
Minimize advertising expenses by creating search-friendly and cost-effective site designs. Learn how to avoid common pitfalls early in the design process.

Attendees may come from many different industries, including:

* Web site designers and developers
* eCommerce
* Business development
* Web site usability
* Direct marketing
* Media buying
* Affiliates
* Public relations
* Web analysts
* Sales and marketing consultants
* Non-profit agencies
* Or any job that requires site development and promotion


Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.

* Build a Web site that satisfies both your site's visitors AND the search engines
* Design dos and don'ts
* Successful Web site information architecture - learn what search engine marketers don't know
* Avoid costly copywriting and design mistakes
* Link development research: tips and tools
* Learn proven techniques and strategies for long-term results