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| Begins |
September 26, 2008
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| Category |
Computers: Internet
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| Category 2 |
Business: Marketing_and_Sales
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| Description |
Anyone who promotes Web sites as part of their work should attend this workshop! Web marketers should understand all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions.
For new and experienced marketers
Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness.
For new and experienced web designers
Minimize advertising expenses by creating search-friendly and cost-effective site designs. Learn how to avoid common pitfalls early in the design process.
Attendees may come from many different industries, including:
* Web site designers and developers
* eCommerce
* Business development
* Web site usability
* Direct marketing
* Media buying
* Affiliates
* Public relations
* Web analysts
* Sales and marketing consultants
* Non-profit agencies
* Or any job that requires site development and promotion
Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.
* Build a Web site that satisfies both your site's visitors AND the search engines
* Design dos and don'ts
* Successful Web site information architecture - learn what search engine marketers don't know
* Avoid costly copywriting and design mistakes
* Link development research: tips and tools
* Learn proven techniques and strategies for long-term results
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