Landing Page Testing Hands On: Developing Your Action Plan

Venue: Fairmont Dallas

Location: Dallas, Texas, United States

Event Date/Time: Sep 26, 2008 End Date/Time: Sep 26, 2008
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Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive a detailed workbook and lecture slides based on Tim Ash's upcoming book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured workbook exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.

This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.

* CMO's
* Marketing directors
* SEM/SEO campaign managers
* Online media buyers
* Webmasters & web designers

* How to define mission-critical parts of your website
* Segmenting your online audience
* Defining and measuring the appropriate conversion action
* Modeling the financial benefit of landing page testing
* Understanding the psychology of your audience
* How to select the proper traffic sources for your test
* Critical steps in the visitor's decision process
* Uncovering problems with your landing page
* Deciding what page elements to test
* Picking the right testing method
* Properly analyzing your test results
* Avoiding common testing pitfalls
* Gathering the required team and resources
* Setting up and running your test


1717 North Akard Street
United States

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