Anyone involved with search engine optimization needs a toolbox filled with tools to extract the necessary information about a website to diagnose and remedy problems. The SEO toolbox is filled with a variety of different tools to give information about the elements necessary to help a site rank better. During this session, you will learn about the different types of information that are most important to a site's ranking, and how to identify them with a set of tools. We will look at tools for competitive analysis, on-page optimization, page level information, site level information, indexing information, and off-page information.

We'll take a look at the best tools (both paid and free) to accomplish a variety of common SEO tasks including link development tools, keyword and content generation tools, competitive analysis tools and much more. You can expect to learn to optimize the time you spend on common SEO tasks in addition to your website:

* You will learn how to check for improper redirects with header check tools
* You will understand different types of tools to perform link development
* You will learn about running simulated spiders on your website to find 404's and identify spider traps
* You will learn checking on hosting and domain level details of a site
* You will learn to view a site with various features turned on and off to view it as a search spider does

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