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| Begins |
September 26, 2008
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| Category |
Business: Marketing_and_Sales
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| Category 2 |
Business: Internet
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| Description |
This is a comprehensive training session that includes real-world information for users and managers. The practical advice and best practices taught in the session will help attendees run more efficient campaigns with higher returns.
Attendees will:
* Enhance their knowledge base about paid search and its many options
* Understand the components of a good paid advertising strategy
* Learn proven techniques to select and evaluate keywords that produce results
* Acquire tips on developing effective ads and landing pages that convert visitors to buyers
* Discover ways to measure paid search performance and learn techniques to optimize campaigns
* Gain new insights into bidding strategies and campaign management
* Increase their skills and comfort level working in the paid search field
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| Additional Information |
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www.searchenginewatch.com
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