Womens Health Programs and Services (WH-ACI)

Venue: Chicago

Location: Chicago, Illinois, United States

Event Date/Time: Oct 01, 2008 End Date/Time: Oct 03, 2008
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Description

WOMEN’S HEALTH
PROGRAMS & SERVICES
October 1-3, 2008 • Chicago, IL
REGISTER TODAY! Contact Liza Scalf at Phone: 414-221-1700 ext. 127 Fax: 414-221-1900 Email: lscalf@acius.net
LEARN ABOUT:
• Meeting the healthcare demands of women through all
stages of life
• Beyond Pink and Go Red! The future of women’s health
awareness and marketing campaigns
• Providing Upscale service offerings and spa-like patient
amenities to appeal to the female consumer
• Integrating and cross-promoting the female patient into
other hospital service lines to increase revenue
• Understanding the psychology of the female healthcare
consumer: the best tools and methods for attracting this
key demographic
• What is working now: Examining the best and brightest
among successful women’s health services
• Key strategies and tools for measuring the success of
your Women’s Health service line
• Growing service lines beyond Reproductive Health:
Providing a complete spectrum of programs including
clinical, psychosocial, nutritional and educational services
DISTINGUISHED SPEAKING FACULTY INCLUDES:
Tanya Abreu, President & National Program Director,
SPIRIT OF WOMEN HOSPITAL NETWORK, Boca Raton, FL
Iris Torvik RN, MS, NEA-BC, Vice President, BAYLOR
UNIVERSITY MEDICAL CENTER, Dallas TX
Jean Przybylek, Vice President Operations, Women’s
Health, NORTHWESTERN MEMORIAL HOSPITAL,
Chicago, IL
Becky Hardie, RNC-OB, MS HCAD, Director of Women’s
& Children’s Services, BAYLOR ALL SAINTS MEDICAL
CENTER, Fort Worth, TX
Janice Whitmire, MBA, Administrator, ANDREW WOMEN’S
HOSPITAL; Vice President, BAYLOR ALL SAINTS MEDICAL
CENTER, Fort Worth, TX
Connie Feiler, Director Education and Professional Practice,
MAGEE-WOMENS HOSPITAL OF UPMC, National Center
of Excellence in Women’s Health, Pittsburgh, PA
Maribeth McLaughlin RN, BSN, MPM, Chief Nursing
Officer, VP of Patient Care Services, MAGEE-WOMENS
HOSPITAL OF UPMC, National Center of Excellence in
Women’s Health, Pittsburgh, PA
Sharon K. Grgich, Director, KN Hospitalwear Division, SFN/KN
KAREN NEUBURGER BRAND, San Rafael, CA
AND OTHERS!
WOMEN’S HEALTH
PROGRAMS & SERVICES
Targeting, Attracting and Retaining The Female Consumer: Strategies, Tools and Tactics
To Reach Healthcare’s Most Lucrative Market Segment

*Featuring Case Studies from America’s Best Hospitals Featured On The U.S. News & World Report Top 50 Gynecology
Hospitals List, National Centers of Excellence In Women’s Health and From Other Nationally Recognized Institutions*

INCLUDES A SITE TOUR OF THE STATE-OF-THE-ART PRENTICE WOMEN’S HOSPITAL

PRE-CONFERENCE WORKSHOP: OCTOBER 1, 2008
2:00 PM – 4:00 PM
TBA
DAY 1: OCTOBER 2, 2008
7:45 AM – 8:20 AM REGISTRATION, CONTINENTAL BREAKFAST AND EXHIBITS
8:20 AM – 9:15 AM CHAIRPERSON’S WELCOMING REMARKS
8:30 AM – 9:15 AM Andrews Women’s Hospital : A Case Study of SUCCESSFULLY BUILDING A
WOMEN’S HOSPITAL AND PROGRAM
A case study examining the journey of planning, building and occupying the Andrews Women’s Hospital in Fort Worth, Texas (opened March
31st, 2008). The presentation will include market analysis, differentiation of services and distinguishing features of architecture, equipment,
furniture and art. The speakers will examine how these factors played a role in capturing the local female patient market and overall successful
opening of this facility.
ATTENDEES WILL LEARN HOW TO:
• Analyze the demographic makeup of the surrounding market
• Determine who your stakeholder are and what they want
• Differentiate your services in the market
• Execute a successful opening of a large service line
Becky Hardie, RNC-OB, MS HCAD, Director of Women’s & Children’s Services, BAYLOR ALL SAINTS MEDICAL CENTER, Fort Worth, TX
Janice Whitmire, MBA, Administrator, ANDREW WOMEN’S HOSPITAL; Vice President, BAYLOR ALL SAINTS MEDICAL CENTER, Fort Worth, TX
9:15 AM – 10;00 AM SUCCESSFULLY IMPLEMENTING UPSCALE PREGNANCY SERVICES AND AMENITIES TO
INCREASE COMPETITIVE ADVANTAGE
This presenter will discuss overseeing a 9 million dollar postpartum renovation project that will offer an upscale, holistic environment to
enhance the birth experience. It will offer comprehensive pregnancy care with an array of services designed to support patients before, during
and immediately after the birth of their babies. Presenter will showcase how this project successfully positioned her facility more competitively
within the market place
ATTENDEES WILL LEARN ABOUT:
• Adding, updating and expanding pregnancy services
• Challenges of undertaking a renovation project
• Choosing the right pregnancy services and amenities for your facility
• Using your expanded services to increase market share
Iris Torvik RN, MS, NEA-BC, Vice President, BAYLOR UNIVERSITY MEDICAL CENTER, Dallas TX
10:00 AM – 10:30 AM MORNING REFRESHMENT BREAK
10:30 AM – 11:15 AM creating a center for women’s health that suports the continum of a
woman ’s life
This presentation will discuss the creation of an outpatient women’s resource center from initial concept to implementation. We will highlight the business
development strategy, the program planning, the marketing and advertising and the impact on downstream revenue of a large hospital system.
This is a unique center in that it utilizes the already established hospital infrastructure to support the programming and provide the resources.
ATTENDEES WILL LEARN HOW TO:
• Develop an appropriate business model for a Center for Women’s Health
• Execute Marketing and Advertising Research and Strategies specifically for Women
• Develop a cash-based/retail business for women including programs, services and products
• Center history, business model and staffing
• Program development and evolution
• Marketing and advertising to promote programming
• Outcomes: Clinical and Marketing/Advertising ROI
• Future planning
Elizabeth Linden, MSN, RN, Director, Center For Women’s Health, ST. VINCENT WOMEN’S HOSPITAL, Indianapolis, IN
Elizabeth Stickle, Marketing Manager, Center For Women’s Health, ST. VINCENT WOMEN’S HOSPITAL, Indianapolis, IN
WOMEN’S HEALTH
PROGRAMS & SERVICES
October 1-3, 2008 • Chicago, IL
REGISTER TODAY! Contact Liza Scalf at Phone: 414-221-1700 ext. 127 Fax: 414-221-1900 Email: lscalf@acius.net
11:15 AM – 12:00 PM OFFERING THE LATEST IN WOMEN’S HEALTH AMENITIES—CLOTHING AND ACCESSORIES
Sharon K. Grgich, Director, KN Hospitalwear Division, SFN/KN KAREN NEUBURGER BRAND, San Rafael, CA
12:00 PM – 1:15 PM CONFERENCE NETWORKING LUNCHEON
1:15 PM – 2:00 PM LEVERAGE THE POWER OF THE PELVIS THROUGH THE TOTAL CONTROL PROGRAM TO
INCREASE PATIENT VOLUME
One in three new moms and one in four women over the age of 18 suffer from chronic bladder control problems. There has been no community
based fitness solution to treat this problem until the Total Control Program. Grounded in clinical research, the Total Control Program combines
fitness and education to prevent or alleviate bladder control symptoms. Participants will learn how to become pelvic floor evangelists and
positively impact the lives of their patients
PRESENTATION WILL COVER :
• A case study of a new pelvic fitness and educational program that is based in science and designed for moms and women over 50
• An overview of the prevalence and ramifications of bladder control problems for women as they age, including sexual dysfunction,
decreased activity level and increased depression
• A discussion of how the Total Control Program successfully impacts your organization and increases patient volume
ATTENDEES WILL LEARN HOW to :
• Attract the fastest growing market of women
• Use this information to compliment existing health programs in your organization
• Launch this novel program in your market or organization
Missy Lavender, Executive Director, WOMEN’S HEALTH FOUNDATION, Chicago, IL
2:00 PM – 2:15 PM AFTERNOON REFRESHMENT BREAK
2:15 PM – 3:00 PM CASE STUDY: THE NEW PRENTICE WOMEN’S HOSPITAL-CARING FOR YOUR LIFE,
THROUGHOUT YOUR LIFE
Jean Przybylek, VP Operations for Women’s Health at Northwestern Memorial Hospital will discuss the unique design aspects, amenities
and services of their new Women’s hospital along with the lessons learned during the design and construction phase. Northwestern Memorial
Hospital is building the new Prentice Women’s Hospital, a state-of-the-art facility that will support the highest quality of care for women at all
stages of life. The new hospital has been designed in a way that responds to what women have told the Northwestern Memorial organization
about their needs and preferences for themselves and their family members. Scheduled to open in 2007, the new hospital will support patients
and caregivers alike as it will enable a unified and comprehensive approach to healthcare for women while responding to the increasing demand
for high quality care.
The new Prentice Women’s Hospital will offer:
• A seamless integration of care and services for women
• Private rooms with visitor-friendly features
• The largest comprehensive breast center in the region
• The capacity for 13,600 births per year, among the top three in the nation
• One of the largest centers for neonatal intensive care infants in the country
• Artwork as a key element in the overall patient experience
• Full-service retail amenities
• A Women's education and conference center
• State-of-the-art technology with an integrated medical record system
Jean Przybylek, Vice President Operations Women’s Health, NORTHWESTERN MEMORIAL HOSPITAL, Chicago, IL
3:00 PM – 3:15 PM CHAIRPERSON’S CLOSING REMARKS, Q&A AND GENERAL QUESTIONS
3:30 PM TOUR PRENTICE WOMEN’S HOSPITAL *CHICAGO, IL
The new Prentice Women’s Hospital opened on October 20, 2007 when it moved from its original facility to a new one million square foot stateof-
the-art hospital dedicated to providing care for the unique needs of women through all stages of life. The hospital was thoughtfully conceived
to provide patients with comfort and convenience, the latest in healthcare technology and support of the best professionals in healthcare. This
hospital provides some of the most comprehensive and wide-ranging Women’s Health services and amenities in the nation.
*This conference features an interactive site tour of the state-of-the-art Prentice Women’s Hospital located in Chicago, IL. The tour will start out at
the lobby, and include common areas along with the new department areas and a patient room. Various building design aspects will be highlighted.
ACI would like to thank the Prentice Women’s Hospital staff for their support and providing our guests with this wonderful opportunity.
*Please note tour times are subject to change and transportation details will be announced shortly.
WOMEN’S HEALTH
PROGRAMS & SERVICES
October 1-3, 2008 • Chicago, IL
REGISTER TODAY! Contact Liza Scalf at Phone: 414-221-1700 ext. 127 Fax: 414-221-1900 Email: lscalf@acius.net
DAY 2: OCTOBER 3, 2008
8:20 AM – 8:55 AM CONTINENTIAL BREAKFAST AND EXHIBITS
8:55 AM – 9:00 AM CHAIRPERSON’S OPENING REMARKS
9:00 AM –10:00 AM THE WHOLE ENCHILADA OF WOMEN’S HEALTH: APPROACHING WOMEN’S HEALTH
SERVICE LINE PLANNING WITH A NEW PARADIGM
This presentation will demonstrate how a holistic understanding of what women want for their health and from their healthcare providers aligns
beautifully with how a hospital can systemically and significantly increase its revenues. A review of the history of freestanding women’s health
centers will be featured with a focus on what has worked and what has not. Participants will review data and trends on successful women’s
health service line planning based on actual hospital case studies. The “new paradigm” for women’s health planning will be defined and
attendees will receive a worksheet as both a visionary and operational planning tool.
ATTENDEES WILL LEARN HOW TO:
• Distinguish the traits of women’s health center models that were successful, and understand why specific models were unsuccessful
• Recognize the characteristics of healthcare providers that have garnered loyalty among female patients
• Incorporate trends that focus on what women as consumers expect from their healthcare providers into practical, functional and
profitable women’s health service lines
Tanya Abreu, President & National Program Director, SPIRIT OF WOMEN HOSPITAL NETWORK, Boca Raton, FL
10:00 AM – 11:00 AM SUCCESSFULLY MEETING THE HEALTHCARE DEMANDS OF WOMEN THROUGH ALL
STAGES OF LIFE: CASE STUDY IN EXCELLENCE MAGEE-WOMENS HOSPITAL OF UPMC
In response to the Western Pennsylvania OB market decline and increase in an aging population, Magee-Women’s Hospital of UPMC was
prompted to engage in an exploration of growth in diversified programs centering on the seasons of a women’s life. Diversification was based
on patient feedback, physician input, and staff participation and community needs. A marketing strategy was developed to support the patient
census in the new programs. This presentation will describe the process and programs as well as the marketing approach.
ATTENDEES WILL LEARN HOW TO:
• Describe the impact of an aging population on the delivery of healthcare in a region
• Be able to articulate the healthcare needs of women at different stages in their lives
• Be able to describe development and implementation of a diversified women’s healthcare initiative
• Be able to describe how such an initiative can be implemented in their institution
• Realize the financial impact to the operation margin
Maribeth McLaughlin RN, BSN, MPM, Chief Nursing Officer, VP of Patient Care Services, MAGEE-WOMENS HOSPITAL OF UPMC, National
Center of Excellence in Women’s Health, Pittsburgh, PA
11:00 AM – 11:30 AM MORNING REFRESHMENT BREAK
11:30 AM – 12:30 PM ATTRACTING THE FEMALE PATIENT: SUCCESSFULLY USING EDUCATION PROGRAMS TO
INCREASE MARKET SHARE
Education programs are often the first point of contact with the hospital and the beginning of a positive patient experience. While the primary
focus of education is to promote more positive health outcomes, education programs also offer a business opportunity. This presenter will
discuss how to successfully implement Women’s Health education programs to increase market share, cross-promote other hospital services
and develop long term patient relationships. Also, she will talk about costs and resources involved in education programs.
ATTENDEES WILL LEARN HOW TO:
• Use education programs to market hospital services.
• Develop innovative strategies to reach your customer.
• Use technology to appeal to younger consumers.
Connie Feiler, Director Education and Professional Practice, MAGEE-WOMENS HOSPITAL OF UPMC, National Center of Excellence in
Women’s Health, Pittsburgh, PA
12:30 PM – 1:30 PM CONFERENCE NETWORKING LUNCHEON
1:30 PM – 2:30 PM BUILDING A LONG-TERM FEMALE PATIENT BASE: IMPLEMENTING A COMPREHENSIVE
ARRAY OF WOMEN’S HEALTH SERVICES TO INCREASE PATIENT VOLUME AND
COMPETITIVE ADVANTAGE
The presenter will discuss how implementing a wide array of Women’s Health services including: preventative healthcare, fitness, nutrition and
screenings can increase patient volume to your facility.
ATTENDEES WILL LEARN ABOUT:
• Implementing a comprehensive array of services to attract the female patient and increase market share
• Bringing your Women’s Health programs to the community to build patient loyalty
• Using your Women’s Health program to cross-promote other service lines and increase overall patient volume
• New trends in Women’s Health marketing
Elizabeth Critch Parsons, MBA, Program Director, WEST VIRGINIA UNIVERSITY, National Center of Excellence in Women’s Health,
Morgantown, WV
WOMEN’S HEALTH
PROGRAMS & SERVICES
October 1-3, 2008 • Chicago, IL
REGISTER TODAY! Contact Liza Scalf at Phone: 414-221-1700 ext. 127 Fax: 414-221-1900 Email: lscalf@acius.net
2:30 PM – 3:30 PM INTERACTIVE ROUND TABLE DISCUSSION: EMERGING TRENDS, STRATEGIC
OPPORTUNITIES AND FUTURE CHALLENGES IN COMPETITIVE WOMEN’S HEALTH
PROGRAMS AND SERVICE LINES
This panel will bring together hospital executives representing several Women’s Health programs around the nation. Panelists will discuss their
experiences with such issues as: program and practice development, staffing and training issues, prioritizing technology investments, measuring
and maintaining clinical excellence, improving outcomes, challenges with payment and reimbursement and more. Interactive audience
participation is strongly encouraged.
P ANELISTS:
Tanya Abreu, President & National Program Director, SPIRIT OF WOMEN HOSPITAL NETWORK, Boca Raton, FL
Connie Feiler, Director Education and Professional Practice, MAGEE-WOMENS HOSPITAL, National Center of Excellence in Women’s Health,
Pittsburgh, PA
Elizabeth Critch Parsons, MBA, Program Director, WEST VIRGINIA UNIVERSITY, National Center of Excellence in Women’s Health,
Morgantown, WV
3:30 PM CHAIRPERSON’S CLOSING REMARKS, Q&A AND GENERAL QUESTIONS, END OF CONFERENCE
Dear Healthcare Executive:
Based on national population trends, it is evident that women are important health care consumers in their own right. In order to capture this
evolving market, healthcare providers must strengthen their market positions by identifying the healthcare needs of their female consumers,
understanding their behaviors and attitudes, and designing appropriate services that appeal to this population.
Women’s health services are a key revenue driver for hospitals and health care systems because women tend to make the family health
care decisions. It is estimated that women make up to 85% of all household healthcare decisions. Additionally, the baby boom population
will begin to reach age 65 in 2011, and the majority of the population will be women—who will demand high quality health care services and
hospital amenities. Therefore it is now more important then ever to capture the lucrative female healthcare market by providing a wide range of
healthcare services that appeal to women at all stages of life. ACI’s WOMEN’S HEALTH PROGRAMS & SERVICES-Targeting, Attracting and
Retaining the Female Consumer is a three-day case study based industry event. It will focus on how Women’s Health Programs/Centers can
successfully add, update and expand their facilities and services to meet and exceed the demands of today’s female patients, gain competitive
advantage and improve the quality of care. Conference presenters from various sectors of the field will share their best practice models and
comprehensive analysis of current programs and services.
Register today for this unique networking and informational opportunity to develop tools and maximize the potential of your Women’s Health
Programs and Services.
WHO WILL ATTEND:
The conference is ideally suited for the senior level executives, administrators and directors or division chiefs of Women’s Health Services from
hospitals and healthcare systems. Key titles attending:
CONFERENCE FEES AND REGISTRATION
Conference Fee:$2,390 Conference Documentation CD: $615
(Documentation CD includes copies of all proceedings on CD and shipping is included)
Any organization registering three persons at the same time will be entitled to a fourth registrant FREE of charge!
PAYMENT: ACI must receive payment 5 days after receiving booking form
• Senior Level Administrators in Women’s Health
• Executive Directors in Women’s Health/Women’s Services
• Manager Women’s Service Line
• Director/Manager of Women’s Health Center
• Director of Women’s Resources
• Director of Nursing
• Director of Strategic Planning
• VP/Director of Marketing/Planning/PR
• VP/Director Business Development & Marketing
• Director of Women’s Heart Center
• Director Women’s Cancer Center

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