Pacific & Asian Communication Association (PACA) Conference (7th PACA Conference)

Venue: Universiti Putra Malaysia, Serdang, Selangor

Location: Serdang, Selangor, Malaysia

Event Date/Time: Jan 10, 2009 End Date/Time: Jan 12, 2009
Registration Date: Nov 10, 2008
Early Registration Date: Aug 15, 2008
Abstract Submission Date: Aug 15, 2008
Paper Submission Date: Nov 10, 2008
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International Conference of Pacific and Asian Communication Association
(PACA 2009)
The Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia (UPM), Serdang, Selangor, will be organizing an International Conference entitled Communication Encounters Across Cultures. This conference is jointly organized between us and the Pacific and Asian Communication Association (PACA). The conference will be held on the 10-12th January, 2009, at the Universiti Putra Malaysia, Serdang, Selangor, Malaysia. (Serdang is located 23 km from Kuala Lumpur, capital of Malaysia).

In the era of globalization and borderless world, communication is seen as an enabling factor which plays a prominent role in all aspects of the development of a particular nation, specifically in establishing diplomacy between nations at the regional and global level. Communication, especially that pertaining to intercultural and inter-countries is seen as an important and critical element in enhancing peace and prosperity of developing as well as that of developed nations.

The development of information and communication technologies makes it possible for communication and interactions to be carried out easily and quickly, inter-culturally and internationally.

Implications may occur due to the contrasting ideologies and different approaches in political systems among communities across the globe. The modernity of communities due to the development in the communication systems in the era of globalization has created both positive and negative effects on society. For example, communication which occurs across cultures through the use of communication technologies such as the Internet may have an impact on the secularization of cultures that may eventually results in the invasion of the traditional values and cultural heritage. It provides the foundation to the cultures of a particular nation by the popular cultural values and ideologies of the west which seems to be more attractive among the communities of developing nations, including Malaysia. In this case, communication is seen as capable of inflicting conflict across cultures and simultaneously fostering cooperation among communities comprising of people from different ethnic and religious backgrounds, ideologies, different political beliefs and et cetera.

In order to solve this problem, what is needed is the formulation of communication-related policies in developing countries such as Malaysia as one of the ways of strengthening and enhancing the objectives pertaining to the social, cultural, religious, race, economic and political systems of a particular country. This step is important because the competency of developing countries such as Malaysia in defending the countries strategic policies through the aspect of communication is highly essential in ensuring the independence from the influence of western countries, particularly.

In establishing significant cooperation and bi-lateral ties between countries in the region and across the globe, communication has a primary role in influencing the mindset and actions of people across cultures. The process of democracy in society, particularly which involves communities from various cultures and ethnic origins can be established through two-way strategic discussions and through the understanding of the cultural and ethnic heritage of a particular community as well as through the establishment of cooperation among communities. These are some of the issues which can be discussed in the upcoming PACA conference.

The theme of the 2009 Pacific Asian Communication Association (PACA) Conference is 'Communication Across Cultures' and is aimed at achieving the following objectives:

Providing the platform for academicians, communication associations, government agencies, non governmental organizations, media institutions and the general public to discuss and exchange ideas on issues relating to communication across cultures.

To establish networking at the national and international levels among delegations attending the conference.

To discuss important issues in the field of communication which needed attention from policy makers in re-evaluating the effectiveness in the implementation of communication-related policies in Malaysia and in countries across the region.


Universiti Putra Malaysia

Additional Information

The organizing committee cordially invites you to participate in this conference. Scholarly papers on any aspect of communication presented either by individual or panel sessions are welcomed. A 300-word abstract and registration form should be sent to the conference secretariat before 15th August, 2008. An abstract should also include a brief biodata of the presenter. Important Dates: Abstract Submission August 15, 2008 Notice of acceptance September 15, 2008 Full paper submission November 10, 2008 Scholarly papers on any aspect of 'Communication Encounters Across Cultures' are welcomed although intercultural aspects and patterns of cross cultural communication are preferred. Communication scholars and practitioners, policy makers, activists and others interested in the theme are invited to submit papers. We are inviting abstracts on the following topics or related themes: Communication and Culture Language, Communication and Culture Communication, Culture and Politics Intercultural Communication Communication Technology Mediasation and Globalisation Advertising Broadcasting Corporate Communication Journalism Conference Language: Conference papers may be written and presented in English or Bahasa Melayu. It would be most appreciated if you could extend this invitation to your friends and colleagues.