5th Thought Leaders International Conference on Brand Management


Location: ATHENS, Greece

Event Date/Time: Apr 06, 2009 End Date/Time: Apr 07, 2009
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After 4 years of successfully running the respected Thought Leaders International Conference on Brand Management at the Centre for Research in Brand Marketing in Birmingham (UK), the same team of academics is planning to host the next conference from Monday 6 to Tuesday 7 April 2009 in Athens (Greece). The international organising committee is working to ensure a continuation of the tradition that leading thinkers from both the northern and southern hemispheres present refereed papers of a consistently high quality.

This international conference seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and commerce by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application. Parallel tracks of double blind refereed papers will enable authors to gain constructive comments about their papers and extend their knowledge horizon from other researchers.

A number of additional activities will also be included, for the participants that might be interested to further develop their research network with academics working in the same research area. These include 2 dinners in traditional Greek restaurants that are offered to all participants, and optional excursions, that are additional to the conference itself, one on the main land of Attica and one in the islands nearby.

Papers on any aspect of brand management are invited. Information regarding the submission of papers and formatting instructions is available at http://www.atiner.gr/branding.htm. The deadline for papers is 1st of December 2008. All papers will be refereed and authors will be notified in January 2009.

Papers presented at the conference may be considered for inclusion in an edited book that will be produced. Authors will have the benefit of revising their papers after their presentation, building on the feedback they receive and they might like to then submit their paper for the book devoted to the best papers from this conference. A copy of this edited book will be posted to all participants upon publication.

The conference full fee is 380 euros (PhD students fee 250 euros) and it includes 2 lunches and 2 dinners. An award of £200 will be given at the end of the conference for the most thought provoking paper.

Further details are available at http://www.atiner.gr/branding.htm Questions regarding the conference should be addressed to the Conference Chair, Dr. Cleopatra Veloutsou (please send email to: branding2009@atiner.gr).

The organising committee (in alphabetical order) consists of:

· Rod Brodie, Head of Department & Professor of Marketing, The University of Auckland, New Zealand.

· Christoph Burmann, Professor of Marketing, Chair of innovative Brand Management (LiM)University of Bermen (Germany)

· George Christodoulides, Lecturer in Marketing and member of the Centre for Research in Brand Marketing at Birmingham Business School (UK)

· Leslie de Chernatony, Professor of Brand Marketing and Head of the Centre for Research in Brand Marketing at the Birmingham University Business School (UK)

· Hem Leif Egil, Associate Professor at The Norwegian School of Economics and Business Administration, NHH (Bergen Norway)

· Colin Jevons, Senior Lecturer in Marketing, Department of Marketing, Faculty of Business and Economics, Monash University (Australia)

· Luiz Moutinho, Foundation Chair of Marketing at the Glasgow Business School (UK)

· Nicolas Papadopoulos, Chancellor's Professor, Professor of Marketing and International Business and Director of the International Business Study Group at the Carleton University (Canada), Academic Member of the Athens Institute of Education and Research (Greece).

· Gregory T. Papanikos, Director of the Athens Institute of Education and Research (Greece)

· Cleopatra Veloutsou, Senior Lecturer in Marketing at the Glasgow Business Schoo. (UK), Head of the Marketing Research Unit at the Athens Institute of Education and Research (Greece)

This event is held in association with the:

University of Glasgow Business School and

The Athens Institute of Education and Research (ATINER)