Employment Branding & Employment Value Proposition

Venue: Prince Hotel & Residence Kuala Lumpur

Location: Kuala Lumpur, Wilayah Persekutuan, Malaysia

Event Date/Time: Oct 15, 2008 End Date/Time: Oct 16, 2008
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What would you do if you had to pay your employees 20% BELOW market?

That’s the question leading companies are asking to evaluate their Employment Brand & Value Proposition (EVP) – the strategic key that turns an organization into an attractive employer that not only attracts top talent but also retains them. With Employment Brand & Value Proposition, you can create a unique and compelling place to work and grow.

You already pay them well enough, so why bother with Employment Brand & Value Proposition?

*88% of employess surveyed indicated they left for reasons OTHER than money
*In the current economic downturn, sourcing and retaining talent is a costly exercise
*Your top performers are assets not easily replicated by your competitors (as compared to technology, buildings, systems, etc.), which is why they would “poach” them from you
*Organisations that focus on motivating and retaining high level talent ensure future success.

Attracting, retaining and motivating talents who have the skills and knowledge that your company will need in order to achieve competitive advantage is fast becoming a strategic business issue. In these critical times, it is a skill you do not want to be without.

If you don’t keep them, you lose them.
And your competitors get them!

Grab the chance to learn to create and design your organisation’s compelling and unique Employment Brand & Value Proposition with Gabrielle Young, a highly sought after HR consultant with leading organisations like ANZ Bank, Merck Sharpe & Dohme, New Zealand Diary Foods, Fonterra (Asia) and Westpac Bank.

In two days, Gabrielle will take you step-by-step through the essential building blocks of a unique and compelling Employment Brand & Value Proposition that has ensured the success of her multinational clients. She will be coaching you on these vital topics and more:

*Fail-proof methods to define core attributes of your organisation’s unique EVP
*How to leverage on EVP to attract talent within the labour market
*Proven processes and methodologies in EVP to assess and benchmark the attractiveness of your employment brand
*The A-Z of implementing EVP from recruitment to retention of high level talent
*Useful diagnostic tools for evaluating the success of your Employment Brand & Value Proposition
*Best practices and case studies of top global employment brands including GE, NASA, Microsoft, Yahoo!, Starbucks, ANZ Bank, Royal Bank of Scotland, Fonterra (Asia), Orange, The Warehouse New Zealand

Attract, retain and motivate your top performers. Check out the workshop content on our website or call us at 603.7958.4900 for further information


No. 4 Jalan Conlay, 50450
Kuala Lumpur

Additional Information

Course Facilitator: Gabrielle Young, Director & Principal Consultant Stratus Consulting Ltd