Brand Protection: Cost Reduction, Results & ROI

Venue: Amsterdam

Location: Amsterdam, Netherlands

Event Date/Time: Nov 04, 2008 End Date/Time: Nov 05, 2008
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Attend Brand Protection: Cost Reduction, Results & ROI and learn how to safeguard your brand value to maintain your competitive edge, despite financial cut backs.

Legal IQ’s 2nd annual Brand Protection meeting is the only conference in Europe that will allow you to draw on the mistakes and successes of senior brand protection professionals, so you will leave the event knowing how to:

• Build a successful business case for extra resources, with examples from those who regularly succeed
• Quantify the value of your brand protection programme and enforcement activity
• Minimise unnecessary expenditure by strategically managing your domain name portfolio in light of ICANN’s decision to launch new extensions
• Engage consumers in the brand protection battle with a change in focus based on latest trends and statistics
• Cut enforcement costs by investigating alternative methods for tackling infringers, including anti-money laundering legislation
• Prioritise your litigation to maximise successes with an update on eBay litigation
• Share costs by developing valuable relationships with authorities, stakeholders and competitors
• Use technology strategically to add value to other aspects of the business

4 quick ways to register:
Call +44 (0)20 7368 9300
Fax +44 (0)20 7368 9301