In its seventh year, the IABC and Cision Research and Measurement Conference provides the knowledge and insight that communication executives require to demonstrate return on investment for their public relations and communication initiatives. The conference theme, "Communication Management and Measurement in Complex Environments," will support corporate communicators in developing and evaluating effective programs in the areas of corporate reputation, social media, employee engagement, global media analysis, strategic PR campaigns and more.

Designed for corporate communication and PR directors, the conference brings together practitioners from Fortune 500 companies as well as academics, consultants and other industry thought leaders as faculty. Research and Measurement Conference attenders are typically employed by corporations as directors or vice presidents and manage internal and/or external communication. The conference provides opportunities to explore best practices, discuss professional issues and solutions with peers, consult with experts and make new business contacts.