Maximising Sponsorship Returns

Venue: Regal Hongkong Hotel

Location: Hong Kong, Hong Kong

Event Date/Time: Nov 17, 2008 End Date/Time: Nov 18, 2008
Early Registration Date: Oct 15, 2008
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Before you jump on the sponsorship bandwagon, consider the following challenges. There is no doubt that sponsorship can potentially yield high returns but each collaboration also carries with it potential risks. It is difficult to identify the type of events to sponsor and establish the right value fit between your organisation’s brand and events. Sponsorship brings with it intangible results such as brand exposure that is difficult to measure and quantify. In order to fully leverage on the value sponsorship brings to your business, it is crucial to be equipped with key learnings from companies that have successfully integrated sponsorship into their marketing mix.

Are you able to justify every single cent of your sponsorship dollars spent? How can you make full use of your marketing potential to generate maximum sponsorship returns? Do you know how to ensure exclusivity and prevent ambush marketing stunts in your sponsored events?

This 2-day conference on ‘Maximising Sponsorship Returns’ packs a punch with leading case studies from industry bigwigs. Seize this rare chance to hear from the official sponsors of the Beijing 2008 Olympic Games - adidas and Manulife. Find out how UBS, DHL, MasterCard, Anlene and Guinness leveraged on prestigious events to build strategic brand alliance with their stakeholders. Sponsorship is nothing without returns. Learn how companies like Sony and Emirates measured ROI generated from their sponsorship investments.


88 Yee Wo Street, Causeway Bay, Hong Kong
Hong Kong
Hong Kong