Best Practices in Social Media: Trends, Engagement Opportunities, and Implementation Strategies

Venue: online

Location: online,

Event Date/Time: Aug 26, 2010 End Date/Time: Aug 26, 2010
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Best Practices in Social Media: Trends, Engagement Opportunities, and Implementation Strategies August 26 & September 23, 3:00-4:30pm EDT online (2-part workshop) Host: Innovative Educators etention_p/60 4.htm NOTE: The recording is included and is accessible for one full year. OVERVIEW Has your institution become an active participant in social media yet? Communicating with prospective students, current students, and alumni has become a full-time, multi-media job. Is your current web site one-dimensional or does it support these essential ongoing conversations? Facebook, Twitter, Flickr and YouTube are the places your audience goes to learn about everything, including you. During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments. OBJECTIVES - Part One We will cover the steps necessary to prepare for social media engagement. This session will cover four major areas: audience, staffing, content, analytics to determine if you are ready to join the social stream and how to take those first steps. OBJECTIVES - Part Two This session will list, in detail, the proper steps to build a presence in social media that will last. We will cover successful set ups and content in Facebook, Twitter, Flickr, and YouTube, as well as how to generate traffic from these sites to your site and vice versa. WHO SHOULD ATTEND? *2 and 4 year institutions of higher education, public and private *marketing managers *web managers *content producers WHO IS THE SPEAKER? Eric Hodgson has helped higher education institutions optimize their web presence through content management and social media for the past decade. Eric is currently the web content manager at the University of Iowa Foundation and previously consulted on web direction and social engagement for Stamats, Estrada CMS, and independently. He holds a BA in Marketing from the University of Northern Iowa and has spoken for several organizations, including Innovative Educators, eduWeb, and CASE. Enquiries: