Planning For Strategic Marketing: The Secret to Increased Sales During an Economic Downturn (PSM)

Venue: Prince 11,Level 3, Prince Hotel & Residence,

Location: Kuala Lumpur, Wilayah Persekutuan, Malaysia

Event Date/Time: Sep 24, 2008 End Date/Time: Sep 25, 2008
Registration Date: Sep 23, 2008
Early Registration Date: Sep 22, 2008
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Description

PLANNING FOR STRATEGIC MARKETING
THE SECRET TO INCREASED SALES DURING AN ECONOMIC DOWNTURN

Venue: Prince 11,Level 3, Prince Hotel & Residence, Kuala Lumpur, Jalan Conlay, 50450, Kuala Lumpur
Date: 24 & 25 September 2008 (Wednesday & Thursday)
Time: 9.00am – 5.30pm



100% SBL CLAIMABLE: SUBJECT TO HRDF APPROVAL



Muslim participants who are fasting will receive a complimentary voucher to “Buka Puasa” at the hotel coffeehouse



WHY YOU SHOULD ATTEND

Today’s borderless world has presented business entities a new set of challenges. With rising fuel costs, inflation, down & right sizing measures, costs savings & escalating costs of basic necessities, we are indeed into “tough times” ahead. In order to survive & at the same time to be competitive, business entities must look at new ways to manage their businesses or the prevalent conditions in which business is run, will manage your business. Cost cutting, collapsing management tiers are sidelined into the yesterday’s Business Hall of Fame buzz words. New innovations, technological innovations, internet marketing & prudent financial management which were recently introduced may have become ineffective. The incorporation of innovation & strategic management are some of the options business entities must attempt to arrest decline. On the contrary, marketing, advertising & strategic training must be carried out versus a total shut down mode of operations to save pennies to lose business opportunity & potential. At the end of the training programme, participants will be able to:



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Use “Blue Ocean Strategy’ to innovate from within to level the playing field of ‘crowded competition’

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Gain ‘Bullet Proof’ & ‘Recession Proof” strategic ideas to make business resilient to weather the storm of adversity

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Entice customers to spend more during a recession

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Decide on which clients to retain & which to fire

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Use the economic conditions to their benefit

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Do what they do best – Get back to their core products & services

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Adopt to their environment as tough times call for strong & innovative leadership





WHO YOU WILL MEET & WHO SHOULD ATTEND

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Sales & Marketing Directors

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Sales Managers

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Marketing Managers

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Telesales Managers

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Business Development Managers

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Entrepreneurs

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Marketing Research Managers

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MARCOM Managers

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Advertising/ Promotions Managers

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Sales Engineers

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Sales Consultants

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Sales & Marketing Coordinators

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Other Sales/ Marketing Planning & Support Personnel




WORKSHOP METHODOLOGY

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Trainer led discussions, questions & answers sessions

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The use of music, drawing, colours, images, short videos, short presentations & multi sensory approach to facilitate the learning process

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The use of ICE Breakers to gain the perspectives of others

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Project brief & debrief to gain the insight of others & individual selves

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Thoroughly researched relevant reference materials, articles & web links for further research & reference

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Live experience to present papers & cases during the programme

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Focussed power networking opportunities




WORKSHOP LEADER

GEORGE VARUGHESE
Sales & Marketing Consultant, TRIUNE Training & Management Consultancy Services

GEORGE VARUGHESE comes with more than twenty five (25) years of working experience in the commercial environment having various stints in MLM, Insurance, Construction, Manufacturing, Consultancy, Recruitment & Call Centre Environment. He currently overlooks the sales & marketing functions for a prominent manufacturing multinational corporation & has been currently assigned to train & groom the sales team of his company. This includes strategising, implementing the training & development plans & aligning the sales team’s direction with the company’s vision & mission. His high-energy style, creativity & business background contributes to a stimulating learning environment. He has addressed sales groups in numerous organisations & sales people have benefited from the years of experience he brings to his presentations & training sessions. He helps people gain the self-confidence to go & make things happen. As a result of using the different techniques he teaches, they have been able to realise a significant improvement in their sales productivity. George has also actively participated in Anthony Robbins programmes both as a participant & also as a crew member. His areas of expertise in Sales Management Training include Managing & Motivating Sales Reps; Powerful Prospecting Skills; Sales Leadership; Value-Added Selling Skills; Relationship Selling Skills; Leading & Managing a Sales Team & many more. He is currently an Associate Consultant of TRIUNE Training & Management Consultancy Services which provides customised sales related training programmes, soft skills & consultancy services. George has trained participants from TM Net, Lembaga Hasil Dalam Negeri, Siemens Malaysia, Boustead Petroleum Marketing, Land & General Property Management, International SOS, Kenyir One, Hanson Quarry, Ralco Plastic, Agilent Technologies & NEC Computers in the past. His past training sessions have received excellent feedback from participants



WHAT YOU WILL LEARN

WORKSHOP AGENDA DAY 1 – 24 September 2008 (WEDNESDAY):

08:30 – 09:00
Registration & Welcome Tea/ Coffee

09:00 – 10:45
Understanding & Definition


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Understanding & definition of tough times


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Conditions of tough times


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‘Tough times do not last, Tough companies do’

10:45 – 11:15
Tea/ Coffee Break

11:15 – 13:00
Returning To Normalcy


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Things will not ‘get back to normal’



– This is normal (learning to live with it)



– The future has a plan of its own



– Organisations in the global economy



– Hallmark of productive organisations


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Strategies V. Better strategies



– To continue or to discontinue current strategic practices



– Outlining the seven fundamental questions



– The ‘Blue Ocean’ strategy outlined

13:00 – 14:00
Networking Lunch

14:00 – 15:45
Competitive Fitness Of Global Firms Initiative (Insead)


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The 12 fundamental capabilities


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Human market based capabilities

15:45 – 16:00
Tea/ Coffee Break

16:00 – 17:30
Forming Strategic Alliances


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Get into strategic alliances – It may assist you


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The current situation an organisation ought to be


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Why strategic alliances? How it will help your organisation?


End of Programme Day1

WORKSHOP AGENDA DAY 2 – 25 September 2008 (THURSDAY)

08:30 – 09:00
Registration & Welcome Tea/ Coffee

09:00 – 09:15
Rundown on Day 1 Activities

09:15 – 10:45
The Competitive Pricing Strategy


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Why are we special?


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Why do we deserve to exist?


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Why should customers buy our products?


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Why do we deserve to have our customers’ money?

10:45 – 11:15
Tea/ Coffee Break

11:15 – 13.00
Planning For Your Business


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Having a business plan is planning for success


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Being flexible & nimble (key to success)


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What are your organisational key competencies


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How well is the company balancing what it does best with what customers want?



– Meeting, matching & exceeding customer expectations



– Process & product innovations

13:00 – 14:00
Networking Lunch

14:00 – 15:45
Financial Preparedness


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Capacity to meet challenges obligations & day to day challenges


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The importance of a good & strong finance team


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Prudent cash management: Cash flow – Capex, budgets & receivables


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Group discussion: ‘‘Strategic fit among many activities is fundamental not only to competitive advantage but also to the sustainability of that advantage.... Positions built on systems of activities are far more sustainable than those built on individual activities." Micheal Porter Harvard Business School

15:45 – 16:00
Tea/ Coffee Break

16:00 – 17:30
Capital Structure Policy


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Funding sources (Share holders, Internal Resources, Financial Resources, Overdraft, Private sources etc.


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Policies, SOP’s


Case Study (Review & De-brief)


Q & A & Evaluation process


End of Programme



YOUR INVESTMENT

Early Bird
:
RM1290.00 (By 22 September 2008)

Normal
:
RM1390.00

*Note:
-
Group registrations of 2 or more are entitled to a 10% discount

-
Organisations with 4 or more representatives will be entitled to a complimentary seat

-
100% SBL claimable: Subject to HRDF approval

-
Registration fees include training materials, lunch, refreshments & certificate of participation

-
Muslim participants who are fasting will receive a complimentary voucher to “Buka Puasa” at the hotel coffeehouse



If you require more information, we can be reached at:

JV MARC (779751-V)

Level 12, Wisma MCA,
163, Jalan Ampang,
50450 Kuala Lumpur, Malaysia.

Tel
:
(603) 2164 3010

Fax
:
(603) 2164 4010

E-mail
:
enquiries@jvmarc.com

Website
:
www.jvmarc.com




REGISTRATION FORM

Upon submission of this registration form, you undertake the Registration Policies and have read and understood the terms and regulations.

PLANNING FOR STRATEGIC MARKETING
THE SECRET TO INCREASED SALES DURING AN ECONOMIC DOWNTURN

Venue: Berjaya Times Square Hotel & Convention Center, Kuala Lumpur
Date: 24 & 25 September 2008 (Wednesday & Thursday)
Time: 9.00am – 5.30pm


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REGISTRATION INFORMATION & POLICIES

Registration

Confirmation will only be made upon receipt (fax/ e-mail/ mail) of the registration form by JV MARC. Upon receipt, JV MARC will fax a confirmation letter and invoice within five (5) working days.

Payment

Payment must be made prior to the event date. All cheques should be crossed, marked A/C payee only and made payable to “JV MARC INTERNATIONAL CORPORATION SDN BHD”. If another mode of payment is preferred (i.e. credit card, bank draft, telegraphic transfer, etc), kindly contact us for confirmation. However, payment by cash is discouraged.

Cancellation and Substitution

Cancellations have to be notified in writing. 50% off the training fee will be charged for cancellations made less then ten (10) working days and 70% off the training fee will be charged for cancellations made less then five (5) working days. This entitles you to receive the training materials. Nevertheless, a substitute is welcome to attend in your place (informed in writing) at no additional charge. The full amount of the training fee will be charged for "no show".

Incorrect Mailing Information

It is possible that you may have received multiple mailings of this event or the company details on the labels are incorrect, for which we apologise. If this happens, please inform us so that we can update our database immediately. If you do not wish to have your name on our mailing list, please inform us and we will remove it from our mailing list.

Hotel Accommodations

For hotel reservations, please make your bookings directly with the hotel. You could however enjoy JV Marc's corporate rates by quoting that you are attending a JV Marc's programme. Hotel bills are to be settled by the delegates directly with the hotel. Hotel reservations and travel arrangements are the responsibilities of the registrant. Please note that rooms are available on a first-come-first-served basis.

Programme Changes

JV MARC reserves the right to reschedule, make changes to the programme, venue, speaker(s) and/ or topics, or cancel the event due to unforeseen circumstances.

HRDF Claims

This programme is 100% SBL claimable. However, this is subject to HRDF approval.

Venue

Kuala Lumpur, Jalan Conlay, 50450, Kuala Lumpur
Kuala Lumpur
Malaysia
MORE INFO ON THIS VENUE

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