Best Kept Secrets of Pay Per Click Marketers

Venue: Omni Los Angeles Hotel

Location: Los Angeles, California, United States

Event Date/Time: Sep 25, 2008 End Date/Time: Sep 26, 2008
Registration Date: Sep 25, 2008
Early Registration Date: Sep 18, 2008
Report as Spam


Time is running out!
Register now while you’re still eligible for our $200 Early-Bird discount.

Here’s your last chance to attend . . .

“Best Kept Secrets
of Successful Pay Per Click Advertisers”
The last Pay Per Click Summit of 2008

When: September 25th & 26th September 25th & 26th
Where: Omni Los Angeles Hotel

Get expert advice on how to boost profits from:

• Google Adwords
• Microsoft adCenter
• Yahoo! Search Marketing
• Shopping Engines
• Local Search
• International Search
• Search Engine Optimization
• And more!

Dear Pay Per Click Advertiser:

If you’re looking for practical, profitable ways to improve your online marketing, this year’s final Pay Per Click Summit is for you!

Whether you’re a small organization or a major brand advertiser (B2B or B2C), our information-packed two-day summit is a “must attend” event. Why? Because we’ve brought together top experts in the field who will share proven tips, tricks, and techniques for making a lot more money.

IMPORTANT: Our Pay Per Click Summit is NOT a lightweight rehash of information you already know. It’s a comprehensive, in-depth training event the likes of which you’ve never attended before!

The Early Bird registration deadline for the Pay Per Click Summit
in Los Angeles ends on Sept 2nd, and seats are filling up fast!

Register now or you’ll miss out on:
 Your $200 Early Bird Discount
 Hundreds of industry best practices for setting up and managing profitable pay per click campaigns on Google Adwords, Microsoft AdCenter, Yahoo! Search Marketing and all the smaller engines
Make plans now to join us for two days packed with comprehensive training, inspiring keynotes, straight-talking Q & A sessions and hands-on workshops . . .

PLUS . . .

20 sessions covering today’s Hottest Topics, updated for 2008:

 Strategies and tactics: Google, Microsoft, Yahoo and the smaller engines
 Selecting and managing an Agency/SEM the right way
 Keyword research and targeting tactics
 Winning conversion strategies
 How to integrate with other campaigns
 Writing and testing money-making ad copy
 Key B2B and B2C advertiser issues
 Improving and testing your landing pages
 The smart way to build your keyword list
 How to put “Contextual Marketing” to work

2 focused tracks allow you to customize your experience, get your questions answered and choose the sessions that meet your needs:
Track A: Fundamentals
Track B: Intermediate/Advanced

Direct access to speakers who are industry leaders and have run thousands of Pay Per Click Campaigns:
• Jorie Waterman, Microsoft, Product Marketing Manager
• Mary Huffman, Ionic Media Group, former Director of Marketing at Overture Services (Yahoo! Search Marketing) and usability expert
• Mark Evans, Telic Media, former General Manager at Yahoo! Search Marketing
• Heather Lutze, CEO Lutze Consulting, Pay Per Click Marketing specialist
• Mary O’Brien, Alteract Marketing, producer of the Yahoo! Search Marketing advertiser workshops, former Sr. Director at Yahoo! Search Marketing
• Jamie Smith, CEO, Engine Ready
• Michael Behrens, VP Marketing, Web Metro
• David Szetela, CEO, Clix Marketing
• And many more…


Actual Case Studies that describe the successes, failures and lessons learned by practitioners at real B2B and B2C companies.
Networking opportunities with industry experts and colleagues who speak your language and share your problems.
Solution Providers will meet with you and discuss your unique challenges. Here’s your chance to talk with leading search engine vendors in a no-pressure, intimate environment

I look forward to meeting you in person in Los Angeles, September 25th & 26th. An exciting and profitable learning experience is waiting for you.

That’s a personal promise!


Mary O’Brien


251 South Olive Street
Los Angeles
United States

Additional Information

What attendees are saying: “The amount of money I saved in just the first month by fine tuning my PPC campaigns surpassed the cost of the 2-day event.” - Debbie Godowsky, Cookies Direct "I utilized the expert strategies and increased my company’s PPC revenue by $1 million!" - Michael Florez, Ardis Marketing " has reduced our Cost/Sale by 43% and increased Daily Sales by 115% since attending the summit. I'll be at the next one!" - David Wagner, Great Mini Vacations