SEO / Internet Marketing Workshop
Venue: Marriott Marachi
|Event Date/Time: Aug 16, 2008||End Date/Time: Aug 16, 2008|
|Registration Date: Aug 15, 2008|
|Early Registration Date: Aug 15, 2008|
o What is search engine?
o Why is search engine important?
o How search engine work?
o Difference in top search engine ranking criteria
SEARCH ENGINE OPTIMIZATION
o Keywords Selection Criteria
o Domain and Hosting related Issues
o On Page Optimization
o Keyword Placement and Formatting Technique
o Strategy for Internal Linking
o Developing Link Building Strategy
o Monitoring Your Right Competitors
o SEO Friendly Content Writing Techniques
o Optimizing & Compressing Your Websiteâ€™s Code
o Analyzing Your Websiteâ€™s Traffic
o Google optimization
o Yahoo optimization
o Msn optimization
o What is blog?
o Benefits of blogging?
o Effective use of blogging for your online marketing & PR
o Dos & Donâ€™ts of Blogging
o Overviion of Competitors
o Understanding of Online Surfers Psychology
Who should attend?
This course is highly valuable for:
o Marketing Executives: Assigned to promote their company's or client's Websites
o Webmasters: Want to increase traffic to their Websites
o Small Business Owners: Want to learn how to promote their Websites on search engines
o Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
o Website Designers: Want to offer search engine marketing services to their clients
o SEO and SEM: Wanting to improve their industry skills
o Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM
The Workshop uses a Stimulating Mix of Instructions, Exercises, Discussions, Quiz and Q&A.
o Workshop Reference Manual
o Learning Pack
o Workshop Certificate