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| Category |
Computers: Internet
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| Category 2 |
Business: Consulting
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| Category 3 |
Business: Marketing_and_Sales
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| Contact |
Suite#11, Rafi Mansion, Shahrah-e-Faisal, Karachi
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| Description |
Contents
SEARCH ENGINE
o What is search engine?
o Why is search engine important?
o How search engine work?
o Difference in top search engine ranking criteria
SEARCH ENGINE OPTIMIZATION
o Keywords Selection Criteria
o Domain and Hosting related Issues
o On Page Optimization
o Keyword Placement and Formatting Technique
o Strategy for Internal Linking
o Developing Link Building Strategy
o Monitoring Your Right Competitors
o SEO Friendly Content Writing Techniques
o Optimizing & Compressing Your Website’s Code
o Analyzing Your Website’s Traffic
o Google optimization
o Yahoo optimization
o Msn optimization
BLOGGING
o What is blog?
o Benefits of blogging?
o Effective use of blogging for your online marketing & PR
o Dos & Don’ts of Blogging
SPAM
o Overviion of Competitors
o Understanding of Online Surfers Psychology
Who should attend?
This course is highly valuable for:
o Marketing Executives: Assigned to promote their company's or client's Websites
o Webmasters: Want to increase traffic to their Websites
o Small Business Owners: Want to learn how to promote their Websites on search engines
o Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
o Website Designers: Want to offer search engine marketing services to their clients
o SEO and SEM: Wanting to improve their industry skills
o Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM
Workshop Format
The Workshop uses a Stimulating Mix of Instructions, Exercises, Discussions, Quiz and Q&A.
Materials Provided
o Workshop Reference Manual
o Learning Pack
o Workshop Certificate
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