This highly interactive two-day workshop promises to deliver the nuances of digital communication in Asia and the technical know-hows of these digital tools. Do not miss this chance to learn how to identify the right channels of adoption for your company and gain insights on patterns of technological behaviours across key markets such as Hong Kong, Singapore, China, South Korea and others.

Leading digital communication expert, Michael Netzley will also delve into crisis communication, issues management, wikis, corporate blogging and ROI measurement in the new media context which will definitely leave you prepared to incorporate new media in your PR strategies