Against a certain culture background, does a seemingly simple word convey abundant hidden meanings which can unknowingly exert influence to the ultimate agreement? Are you close to the border of breaking a cultural taboo? How to steer clear of the pitfalls in cross-cultural negotiation? How to utilize all of your verbal and non-verbal abilities to turn a cross cultural business negotiation in your favour?

Negotiating cross-culturally or in a non-native language presents unprecedented challenges for corporations exploring markets, expanding development or seeking business partners beyond their own land. Cultural clashes or language misusage, if not fully considered, could easily ruin a potentially agreeable and reciprocal negotiation.