Developing a strategy for a coherent and strengthened financial services market in an emerging market setting is a challenge facing Serbia and the countries of South East Europe. Liquidity issues, risk and regulatory deficiencies are problems which are facing regulators and potential investors in the region. What is the reaction on the market, how are regulators reacting, and what strategies are in place to facilitate continuous improvement in the financial services market of south east Europe, are a few of the issues this year’s forum will address.