Are you turning away your website visitors? Instead of guessing at your website visitor’s needs, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket. Know what works -- no hand-waving or techie talk in this session.

Learn how to quickly diagnose potential conversion problems, test, and uncover better performing versions of your landing page.

These tips can increase the conversion rate of most landing pages by double digit percentages.

Who Should Attend

Business Owners, Product Managers, Marketing Managers, Web Analysts, PPC Managers, Media Buyers.

Anyone who has a hand in the development of the website and the information contained in it should be focused on relentlessly testing to improve conversions.

The Agenda:

* Landing page testing basics
* Calculating the economic impact of improved conversion
* Real-world case studies
* Uncovering problems with your landing page
* Picking the right elements to test
* How to run your test (collecting and analyzing the data)
* Pulling together the team and creating your action plan
* Common pitfalls to avoid
* Q&A (get your specific issues addressed by an expert)