Landing Page Testing Hands On: Developing Your Action Plan Workshop (SES Training)

Venue: Hilton Boston Back Bay

Location: Boston, Massachusetts, United States

Event Date/Time: Nov 06, 2008
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Description

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive a copy of Tim Ash's book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.

Who should attend?
This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.
* CMO's
* Marketing directors
* SEM/SEO campaign managers
* Online media buyers
* Webmasters & web designers

Benefits
* How to define mission-critical parts of your website
* Segmenting your online audience
* Defining and measuring the appropriate conversion action
* Modeling the financial benefit of landing page testing
* Understanding the psychology of your audience
* How to select the proper traffic sources for your test
* Critical steps in the visitor's decision process
* Uncovering problems with your landing page
* Deciding what page elements to test
* Picking the right testing method
* Properly analyzing your test results
* Avoiding common testing pitfalls
* Gathering the required team and resources
* Setting up and running your test

Venue

40 Dalton Street
Boston
Massachusetts
United States
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