Viral Marketing & Link Baiting Workshop (Viral Marketing)
Venue: Chicago Hilton
|Event Date/Time: Dec 12, 2008|
This workshop provides real life examples of both good and bad viral marketing campaigns and will share insight on how your business can capitalize on your competitor's viral disasters. Workshop will also focus on how to make use of consumer generated media environments like social media outlets, blog marketing, discussion forums and more to both monitor and expand your company's online persona.
Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It's only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
This workshop is for marketers and business owners that want to learn more about harnessing the power of viral marketing to build buzz about their business online. It also covers the topic of link baiting and explains how unique and creative content development can help launch both viral and link baiting campaigns.