Optimizing for Universal Search Workshop

Venue: Chicago Hilton

Location: Chicago, Illinois, United States

Event Date/Time: Dec 12, 2008
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Universal search changes everything! The advent of Google's Universal Search has been called "the most radical change to its search results ever." So, how do you take advantage of Google's new approach that blends listings from news, maps, video, and image search among those it gathers from web search? In other words, how do you get found in all the right places?

After attending this half-day workshop, you will be able to optimize, distribute and measure: Press releases ImagesMaps, Video files, RSS feeds, and free submissions for books and products. Attendees will also learn strategies and tactics for expanding the audience for their content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video and a growing variety of other sites.

During this workshop, you will learn how to: Pick your target keywords for news, image, video and web search engines; Position your keywords in crucial locations; Create original and unique content of genuine value, including text, images and video; Avoid search engine stumbling blocks; Build inbound links intended to help people find interesting, related content; Just say no to search engine spamming; Submit your Sitemap, RSS feeds, and videos to search engines and directories; Verify and maintain your listings; and Go beyond web search engines to include key vertical search engines.