Social Media for Government (P734)

Venue: The Performance Institute

Location: Arlington, Virginia, United States

Event Date/Time: Feb 09, 2009 End Date/Time: Feb 11, 2009
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As technology continues to mature and connect people to one another via applications like blogs, Facebook and MySpace, today’s organizations must embrace new forms of communication to stay competitive and maximize efficiency in decision-making efforts faced everyday. Whether we like it or not, the age of social media has arrived, and government agencies must understand and adopt the latest tools and trends in social media.

Communicate Your Agency’s Message
You’ve heard of Facebook, MySpace and blogs, but do you know how to put them to work for your agency? At Social Media for Government 2009, you will learn how to create a framework for your social media plan that will allow you to communicate your message to citizens and stakeholders more effectively. You will also learn to develop a social media strategy that will drive performance-based communication in your agency for years to come.

Engage Your Employees
Not only can social media help you reach a more diverse customer base, it will also help you engage your agency’s employees. By understanding the appeal of social media to Generations X and Y, you will more effectively connect to them. At this conference, you will gain insight into how to use social media to promote knowledge sharing within your organization.

Integrate New Strategies with Traditional Techniques
By combining new social media strategies with traditional communications tools used by your organization, you will reach a broader and more diverse audience. At this conference, you will learn strategies to help you integrate new social media strategies with techniques traditionally used by your agency.