21st Annual DIA Conference on Marketing Pharmaceuticals in a Time of Change

Venue: New York Marriott Marquis Hotel

Location: New York, New York, United States

Event Date/Time: Feb 23, 2009 End Date/Time: Feb 25, 2009
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This program is designed both for people who are new to advertising and promotion issues, as well as those who have been involved in this area for some time. It is designed to provide a basic understanding of how the regulatory and legal environment has evolved and affects the marketing and promotion of pharmaceuticals. It also provides practical, day-to-day guidance on what can be learned from the latest FDA enforcement actions, and how companies can do their jobs better. This year’s program focuses on enforcement by the three centers within FDA that regulate drugs, biological products and veterinary drugs, direct-to-consumer advertising, state regulations, and the oversight of off-label issues by the Office of Inspector General and Department of Justice. The session also will explore the latest innovations in the use of the internet for product communication.


1535 Broadway
New York
New York
United States