MEDIA AND CULTURE: Global Homogeneity and Local Identity

Venue: Penang Island

Location: Penang Island, Malaysia

Event Date/Time: Oct 29, 2010 End Date/Time: Oct 29, 2010
Paper Submission Date: Aug 30, 2010
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Thanks to technological advancement in telecommunications --as predicted by Marshall McLuhan in the 1960s-- the world has become a global village. A McDonaldald’s BigMac can be eaten anywhere from Beijing to Kuala Lumpur, Madonnas’s music i