DigiGen China (DigiGen)

Venue: Shanghai

Location: Shanghai, China

Event Date/Time: Feb 26, 2009 End Date/Time: Feb 27, 2009
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DigiGen China 2009 is the event series that will bring you insights to reach highly coveted DigiGen segment through the use of non-conventional and customised marketing tools.

Who are the DigiGens? Unlike Gen X and Y, the classification of the digital generation is not limited to demographics but rather a lifestyle, a digital one revolving around technology for information, communication, interaction and everything else.

UNCOVER the psyche- all your FAQ answered at DigiGens
Reaching DigiGen with their vast choice of media has been an elusive search partly due to the lack of understanding on the deployment of 2.0marketing tools such as social media, E-influence and internet-word-of-mouth.

Who should be interested in DigiGens? Marketing & Communications Professionals interested to know about the lifestyle and social media usage patterns of DigiGens.