Marketing strategies in Malaysia are fast spilling over to the digital arena that the lines between one marketing tool to another is blurring into a large marketplace to complement each other. There is no one strategy that is more effective but a series of marketing mix that can position a brand to become a market leader in marketing to the digital generation.

Wondered how you can effectively reach the DigiGen – people who eat, live and breathe technology for information, entertainment, and communication?

Jump on the digital bandwagon and see what marketing strategies worked and bombed in reaching the Malaysian digital generation! Go beyond the marketing borders into realms of social media marketing, word-of-mouth marketing, affiliate marketing, video marketing, search engine optimization and mobile marketing!

DigiGen Malaysia 2009 will take place in Malaysia, from 23rd – 24th March 2009. This 2 day power-packed event will feature presentations made up of case studies, expert knowledge sessions, panel discussions as well as a post conference workshop from leading brands and marketing experts.


Key Topics:

Zero Dollar Marketing Strategies such as Social Media Marketing, Word-of-Mouth Marketing, Affiliate Marketing, SEO and more!

Understanding the move from 1-many to 1-1 marketing

Moving beyond basic communication to Mobile Networking

Compelling and inspiring case studies by leading brands and experts

High powered networking sessions imbedded within the conference