Search Engine Marketing (SEM) is the precision targeting tool that places your business in front of your online prospective customers. If done correctly, it can attract not only more quantity, but better quality visitors that result in a higher sales conversion. Besides, SEM is highly measurable as it provides extensive data on the responses being achieved by allowing a high level of analysis to support a company’s marketing campaigns. To get the most ROI, companies need to be able to effectively integrate SEM with the rest of its marketing plans.

Attend this dynamic and informative conference to equip yourself with the best knowledge and skills to employ an ROI driven Search Engine Marketing strategy. Learn how you can build your brand recognition and maximise your online spend by capitalising on search engine optimisation, pay-per-click advertising, link building, mobile search, web analytics, bid management and many other exciting techniques!

Be equipped with the new approaches adopted by leading brands to get to the top ranking of a variety of search engines and boost your website traffic. Do not miss the opportunity to hear from leading SEM experts on how to integrate search with other online/offline media to optimise your marketing performance that will result in a higher closing rate.

For more details, please visit http://www.conferences.com.sg/S1323-SEM2-36V.pdf or http://www.conferences.com.sg/conf-sem2.htm

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.