Marketing to Young Professionals Conference (MYA2)

Venue: Amara Singapore

Location: Singapore, Singapore

Event Date/Time: Feb 16, 2009 End Date/Time: Feb 17, 2009
Early Registration Date: Jan 14, 2009
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Meet Asia’s new class of consumers – young, affluent professionals in their 20s – 30s. Equipped with robust earning power, sophisticated education and cosmopolitan tastes in lifestyle, they are drawing the attention of many organisations as an increasingly lucrative market. These individualistic, highly mobile and “time-famined” achievers constantly keep themselves abreast of the latest trends. Difficult to reach with traditional media, marketers have to work even harder to innovate and stay relevant with this new generation of young, premium consumers.

Are you able to garner the attention of young professionals effectively?
Do you know how to instil brand affinity within this core demographic?
Can you sustain a strong, creative edge to get them to invest in your brand?

This exciting 2-day “Marketing to Young Professionals” conference brings together a high-powered team of experts who will share with you strategies on how to reach out to “yuppies” and establish long-term brand loyalty with them. Glean first-hand experiences from HBO, La Perla, Nike, Nokia, StarHub, ZUJI, GMP, Tourism Australia, Nivea, Chivas, Johnnie Walker, Smirnoff, Sony Ericsson and more on the trends and media consumption habits of Asia’s young executives and how to implement effective strategies with digital, social media and interactive platforms to engage this online-savvy group. Acquire invaluable knowledge on captivating this segment of chic and intelligent go-getters with through-the-line campaigns to distinguish yourself in a highly saturated market.

Win the hearts, minds and wallets of the hip and discerning young professionals! Secure your place in this event now to leverage on this lucrative sector!

For more details, please visit

For more information, please email Ms Lorraine Tiang at or call us at +65 6372 2201.


165 Tanjong Pagar Road Singapore 088539