Innovative Branding & Marketing for Higher Education Conference (EM2)

Venue: Sheraton Towers

Location: Singapore, Singapore

Event Date/Time: Feb 23, 2009 End Date/Time: Feb 24, 2009
Early Registration Date: Dec 17, 2008
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With new media and social networking tools opening up a plethora of new digitally derived communications platforms, higher education marketing strategies must be reviewed and revitalised in order for institutions to remain relevant to a digitally savvy generation. In today’s knowledge-driven economy, higher education providers must also be well equipped to strategically position their institution as the leader amongst their competitors. This necessity is emphasised by the emergence of an era in the academic world where institutes are becoming increasingly reliant on marketing and branding to succeed in the borderless higher education industry.

Is your institute well equipped to harness the power of traditional and new media in its marketing and branding efforts?
Are you able to state succinctly why local and international students should choose your institution over another across the globe?
Does your institute have what it takes to rise up the university rankings and become an internationally recognised brand?

Join us in our 2-day conference on “Innovative Branding & Marketing for Higher Education” to learn how world class universities such as the London Business School have connected with key sponsors and donors to boost their fund raising. Grab this rare opportunity to uncover how Harvard University, Simmons College, Boston College, Singapore Institute of Management, Northumbria University, Monash University and University of Hong Kong have gained global recognition for their established brands. Challenge conventional strategies with the case studies of University of Warwick and Butler University which have successfully engaged digital media in their marketing efforts. Leverage on the groundbreaking tactics shared by our stellar panel of speakers to increase the competitiveness of your higher education institution in the global arena. The world is your oyster with the right marketing & branding formula!

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For more information, please email Ms Rena Lin at or call us at +65 6372 2202.


39 Scotts Road, Singapore 228230