Managed Markets Insight & Marketing for the Pharmaceutical Industry

Venue: Loews Philadelphia Hotel

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Feb 09, 2009 End Date/Time: Feb 10, 2009
Registration Date: Feb 08, 2009
Early Registration Date: Dec 19, 2008
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In these uncertain times, with rising costs and increasing competition, manufacturers are faced with the enormous challenge of securing optimal formulary placement to ensure commercial viability of their products. Payers are increasingly making coverage decisions based not only on clinical considerations, but also on the economic worth of products. In addition, with a new political administration that will likely increase federal government involvement in healthcare and drug price negotiation, manufacturers need to rethink their processes and better to incorporate the elevated payer perspective into their development and marketing efforts.

If leveraged correctly, outcomes-based access, which describes payers’ coverage decisions based on their determination of a drug’s absolute health care value, can help to establish a drug’s competitive advantage. The Pharmaceutical Managed Markets Insights & Marketing for the Pharmaceutical Industry conference provides companies with the tools they need to make successful value propositions to payers and understand how to prepare for future changes to health care.


1200 Market Street
United States