Managed Markets Insight & Marketing for the Pharmaceutical Industry
Venue: Loews Philadelphia Hotel
|Event Date/Time: Feb 09, 2009||End Date/Time: Feb 10, 2009|
|Registration Date: Feb 08, 2009|
|Early Registration Date: Dec 19, 2008|
If leveraged correctly, outcomes-based access, which describes payersâ€™ coverage decisions based on their determination of a drugâ€™s absolute health care value, can help to establish a drugâ€™s competitive advantage. The Pharmaceutical Managed Markets Insights & Marketing for the Pharmaceutical Industry conference provides companies with the tools they need to make successful value propositions to payers and understand how to prepare for future changes to health care.